Beer Commercials

Why is it that advertisers think that big flashy lights, large breasted women, and loud music will sell beer? Because it works. I don't know why, but it does. At least on 20 year old frat boys who think by drinking beer x that they'll get laid.  

It seems to me that if beer companies spent more money on making their beer better, they wouldn't have to spend so much money on beer ads. OR make such appallingly pathetic ads. Granted, there are some radio ads that are pretty funny. The "Real American Genius" ads come to mind here. But, all in all, beer ads suck. I say, spend money improving your beer so it's not slightly hoppy flavored water and then you'll sell more beer.